MAG's The Apple Times

Letter from Apple CEO Steve Jobs

Chris — Mon, 05 Jan 2009 09:57:18 -0700

This morning, Apple published an open letter from CEO Steve Jobs which explains his reason for missing Macworld and confirms earlier r Read More »

Happy New Year!!

Chris — Wed, 31 Dec 2008 11:44:53 -0700

2008 was a big year for us at MAG, and we would like to thank all our members and sponsors who followed and supported us throughout. You guys are awesome, we really appreciate you! Read More »

Walmart: In-Store Ads of iPhone 3G

Chris — Thu, 18 Dec 2008 09:05:34 -0700

AppleInsider has posted a photo of some of the cardboard displays that have been popping up in Walmarts across the country all week. Sources from inside Walmart have revealed that the company will begin selling the iPhone 3G in some stores as early as tomorrow. Walmart will become the second retail company outside of Apple and AT&T who sell the iPhone 3G.

Image courtesy of AppleInsider Read More »

Snow Leopard may debut at MacWorld 2009

Chris — Thu, 18 Dec 2008 08:41:01 -0700

In an article today, The Guardian reports that at MacWorld 2009, Phil Schiller will be giving the world a first look at Apple's next OS, Snow Leopard.

Apple and its partners have been privately dropping hints to developers that its upcoming release of its Mac OS X operating system, dubbed Snow Leopard, will ship earlier than expected - and it will debut two new technologies that promise to speed up software without demanding any changes to the hardware.

Despite the early preview, Snow Leopard is expected to ship later in the year. Apple first announced Snow Leopard at WWDC 2008 highlighting its superior performance and new technologies like Grand central and Open CL. Early this week Apple revealed that MacWorld 2009 will be their last and that Phil Schiller would be doing the opening keynote. Read More »

Apple's Relationship with Imagination Technologies

Chris — Thu, 18 Dec 2008 08:25:38 -0700

In a press release today, Imagination Technologies Group plc revealed Apple's relationship with the company that is responsible for the PowerVR 3D chipset in the iPhone and iPod Touch.

"Apple Inc. is subscribing for 8,200,000 new shares of Imagination Technologies Group plc. Following the share placement, Apple will have an ownership interest of 3.6%. Apple is a licensee of Imagination’s technology."

Apple recently acquired P.A. Semi and became a licensee for ARM. This latest news from Imagination Technologies comes as speculation increases that the Cupertino based company may be looking to build it's own custom mobile devices in the future. Read More »

SimCity arrives on the App Store

Chris — Wed, 17 Dec 2008 07:31:54 -0700

The long awaited city-creation simulation game, SimCity by Electronic Arts popped up on the App Store today. This is the same as the PC version SimCity 3000 however EA promises that the iPhone version will bring the most realistic SimCity experience ever.
"Create and control your urban empire with more power than ever! It’s the SimCity™ you know and love, re-created for your iPhone™ to give you the most realistic SimCity experience. And, if you’re new to the Sims universe, prepare yourself for one of the most engaging, addicting games you’ve ever played.

Maneuver through lush cityscapes with a mere flick of your finger. Zoom in and out of detailed, bright and vibrant 2D isometric landscapes with a mere pinch. Plan, build, and manage your thriving new metropolis - wherever and whenever you want! Helpful tutorials are also available to guide you through your first SimCity adventure. "

EA was expected to release other hit games this month such as Need for Speed: Underground, Sims™3 and Tiger Woods PGA Tour. These titles have been delayed until 2009 however. SimCity is priced at $9.99. Read More »

Apple's Last Appearance at Macworld: Schiller Keynote!

Chris — Tue, 16 Dec 2008 15:19:35 -0700

Breaking news from the latest Apple press release:

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

!....Then there was silence. Read More »